The Envelope
Your creative. Her free period product. Held in hand during a moment of supreme gratitude.
P(ADS) makes period care freely accessible in public spaces, paid for by the brands that advertise on the envelope.
We turn advertising budgetsinto free pads.
People forget most ads but they remember brands that help them. P(ADS) turns part of your media budget into a real-world utility that creates a strong connection and recall with your audience.
The idea
Brands buy ad space on the sanitary pad envelope and that funding makes the pad free at public venues. It is not a donation drive but an advertising product that funds access.
one letter changes everything
Current campaign
Skinroo brings authentic Korean skincare to India. Their envelope, “We’ve got your back. And your glow.”, is on every free pad across the P(ADS) network in Delhi NCR, with a QR code that takes her straight to their store.
A branded stand, right where she needs it, in a café, office or venue she already visits.
The envelope tells her who made this free pad possible, with a QR code to find out more.
Your brand leaves with her as the one that showed up when it mattered.
The medium
Your creative. Her free period product. Held in hand during a moment of supreme gratitude.
Installed, maintained, and available at partner venues at zero cost to the venue manager.
For brands
Stop buying random OOH inventory and start creating relevance. Here is what our campaigns are built to deliver:
Captive
A distraction-free moment where she is focused, receptive and engaged, with your brand physically in her hand.
Trackable
QR codes capture every scan, click and purchase. Point-of-need marketing, measured end to end.
Lasting
A useful gesture in the right moment can leave a stronger impression than another ad ever could.
The network
P(ADS) stands are live at ten Cafe Delhi Heights outlets across Delhi NCR, from Janpath and Khan Market to Cyber Hub and Mall of Faridabad. Your brand shows up exactly where your audience already spends its time.
Ten Cafe Delhi Heights outlets live across Delhi NCR. Tap a venue to see it on the map.
Free for you and useful for your guests. We install the stand, keep it stocked and manage it end-to-end.
With The Heart Foundation
A portion of the revenue generated through P(ADS) supports The Heart Foundation’s nutrition initiatives for women and girls.
The focus is on practical interventions such as nutritious meal drives, nutrition kits and women’s health and nutrition workshops.
Get in touch
Whether you’re a brand looking for a more meaningful media placement or a venue that wants to offer something thoughtful to its guests, we’d love to hear from you.
